Custom Security Industries (CSI) - Marketing / Branding Project
Integrated Branding & Marketing Communications
Integrated Branding & Marketing Communications
Custom Security Industries (CSI) is a leading global supplier of retail security tags encompassing EM, AM, RF and RFID technologies, used in retail Electronic Article Surveillance and Source tagging solutions. With a need to broaden and strengthen company and product awareness within an increasingly competitive climate, CSI retained Marketing Initiatives (MII) to complete an integrated marketing and rebranding project.
Elements of the project include branding/corporate identity, stationary, sales collateral, sales sheets, presentation materials, fleet graphics, signage, advertising, new website and ongoing email campaign. While MII continues to provide marketing and advertising assistance as agency of record for CSI, key project elements were completed and implemented during 2010.
Elements of the project include branding/corporate identity, stationary, sales collateral, sales sheets, presentation materials, fleet graphics, signage, advertising, new website and ongoing email campaign. While MII continues to provide marketing and advertising assistance as agency of record for CSI, key project elements were completed and implemented during 2010.