Peter Glen's profile

CSI - Integrated Branding & Communications

Custom Security Industries (CSI) - Marketing / Branding Project
Integrated Branding & Marketing Communications
Custom Security Industries (CSI) is a leading global supplier of retail security tags encompassing EM, AM, RF and RFID technologies, used in retail Electronic Article Surveillance and Source tagging solutions. With a need to broaden and strengthen company and product awareness within an increasingly competitive climate, CSI retained Marketing Initiatives (MII) to complete an integrated marketing and rebranding project.

Elements of the project include branding/corporate identity, stationary, sales collateral, sales sheets, presentation materials, fleet graphics, signage, advertising, new website and ongoing email campaign. While MII continues to provide marketing and advertising assistance as agency of record for CSI, key project elements were completed and implemented during 2010.




Presentation Folder and Sales Kit
Home page for CSI website, including an introductory Flash based movie. www.csi-labels.com
Introductory Flash video presentation - embedded into the home page of the CSI website.
CSI - Integrated Branding & Communications
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CSI - Integrated Branding & Communications

Branding and integrated marketing communications project completed by Marketing Initiatives for Custom Security Industries (CSI), a Toronto based Read More

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